Surveys - your most powerful growth engine

Transform Ethically Gathered Consumer Data into your fuel for personalized marketing at scale
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Cognitive Fuel for Personalized Marketing at Scale

The tools you need to drive revenue with relevant, valuable and memorable marketing communication
Enriched lead generation
Data enrichment
Progressive profiling
Seed Audience Builder
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Enriched lead generation
Build lead generation forms directly into surveys to exponentially increase the value of your leads
Collect new leads already enriched with vital profiling information and behavioral data
Enable personalized remarketing and communication with your leads
Decrease your sales cycle by pre-qualifying leads as they are being collected
Data enrichment
Empower your marketing team with aggregated data that can be used to engage your audience with timely, relevant messaging
Anticipate your customer needs by understanding where they are in the sales cycle
Reach out to your customers with the right message at the right time
Enable personalized marketing at scale
Progressive profiling
Gradually collect consumer information in order to gain a better understanding of your users
Build complete user profiles of your consumers
Collect vital consumer data without overwhelming your customers
Ask the right questions at the right moment
Seed Audience Builder
Gather user traits to create seed audiences that power lookalike audiences and personalize your marketing.
Power your lookalikes with consumer profiles that successfully convert
Target new leads with ads that your lookalikes are most likely to engage with
Decrease marketing expenses by focusing on audiences that are most likely to fit your consumer profile
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Drive growth in 3 simple steps

Personalizing your marketing has never been so simple
Collect Ethically Gathered Data
Create interactive experiences with easy-to-use, flexible survey design capabilities that transform data collection into visual and engaging interactions
Focus on data that matters using advanced survey logic to personalize surveys per respondent
Dynamically connect with your customers wherever they are through multi-channel, responsive distribution capabilities
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Integrate with the tools you know & love
Cultivate the value of your data through automated, actionable integrations that drive growth
Enrich leads and grow your database by instantly appending survey responses to your CRM
Connect and convert with seamless integrations triggered by ethically gathered data discovery
Act on data to drive growth
Stand out from the crowd with relevant ads served to new leads powered by lookalikes
Power personalization using custom audiences and enriched data sets generated from first-person data
Elevate your marketing with brilliant communication that actually converts
What customers are saying
Segmanta has changed consumer research from a long, arduous process to an easy way we can receive quick and professional feedback enabling better-informed marketing and product decisions.
Marshall Cohen, iHeartRadio
Thanks to Segmanta's DIY survey creation & analysis tools, we do not need to bet or guess, we simply ask consumers directly, in real time. Across all functions & departments, Segmanta is an unprecedented empower tool, further enabling us to put consumers at the heart of our organization.
Sophie Blum, Procter & Gamble
Segmanta has provided us with the ability to test every strategic message, campaign or initiative before launch and optimize existing initiatives based off of feedback from our varying donors. The best part is that we have been able to do all of this optimization without the need to employ external researchers or agencies to assist in the research and decision-making process.
Janet Scardino, CEO of Comic Relief USA

What else you can do with Segmanta

One cross-functional solution built for the entire consumer journey

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