Ethically Gathered Data™

The Future of Data is Ethically Gathered

Declarative. Consensual. Secured.

Effectively understanding consumers, delivering optimized experiences and personalizing marketing requires high-resolution consumer data. However, the rules of data privacy have changed and the power is now in consumers’ hands. Consumers are more aware of their privacy rights than ever, and are walking away from companies who do not prioritize these rights. Today’s digital economy requires that these companies keep up with their consumers while addressing their data privacy concerns.

Introducing Ethically Gathered Data – data that is declarative, consensual, and secured. Ethically Gathered Data not only reflects today’s privacy-first environment, but is also an effective granular yet scalable data source, saving companies tremendous amounts of resources.

So how can you use Ethically Gathered Data to deliver effective, optimized and highly personalized experiences while maintaining data privacy? Just ask your consumers.

Ethically Gathered Data as a powerful data source

Empower your business with data that is declarative, consensual and secure

What is declarative data?

Declarative data is data that your consumers tell you willingly and explicitly. Collect declarative data by asking your consumers the questions you want to learn most from them. Instead of using behavioral data to guess and make inferences, let your consumers self-report their personal preferences, emotional leanings and lifestyle behaviors.

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Why does it have to be consensual?

With each question your consumers answer, consensual data obtains your consumer’s explicit and informed consent for each data point they share with you, promoting transparency and honesty between you and your consumers. Consumers should consent with how you use their data, what you do with it and who it is shared with.

What do we mean by secured?

Data can’t be ethical unless you earn the right to collect it from your consumers by storing it securely. The data that consumers knowingly declare to you and consent to share with you must be also safely stored, private and secure.

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See how you can empower your team using Ethically Gathered Data

Consumer Understanding

Put your customers at the heart of your decisions with sophisticated research tools built for everyone

Customer Experience

Create, measure and optimize truly exceptional experiences that drive loyalty and growth

Personalized Marketing

Transform Ethically Gathered Data into your fuel for personalized marketing at scale

Leading companies see Ethically Gathered Data as the way forward

Segmanta has really helped us obtain a deep insight of customers’ view on upcoming campaigns, providing us with the necessary data in order to ensure that we will have optimum results! As an official partner of P&G Southeast Europe, Segmanta’s flexibility makes it possible for us to customize our surveys according to our various and demanding needs. Accurate and effort saving!

Segmanta has changed consumer research from a long, arduous process to an easy way we can receive quick and professional feedback enabling better-informed marketing and product decisions.

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Since adopting Segmanta as our feedback tool, we are able to collect quantitative data that we use to create experiences and services that go above and beyond our client expectations. The insights we gather using Segmanta have been instrumental to our growth over the last couple of years.

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Segmanta has provided us with the ability to test every strategic message, campaign or initiative before launch and optimize existing initiatives based off of feedback from our varying donors. The best part is that we have been able to do all of this optimization without the need to employ external researchers or agencies to assist in the research and decision-making process.

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Use Ethically Gathered Data to power your business across the entire customer lifecycle

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The Future of Data is Ethically Gathered

Ethically Gathered Data as a powerful data source

See how you can empower your team using Ethically Gathered Data

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