Identify consumer sentiments, habits and shifts to better understand your customers and your market.
Are you targeting the right consumers?
How accurate are your predictions about consumer needs?
Are your consumers interacting with other brands?
Evaluate a concept such as a new product, service or campaign to see how it will be perceived before introducing it to market.
Which concept has the most market potential?
What ideas should you eliminate from your pipeline?
Which creative is going to drive the highest ROI?
Understand, measure, and track how aware the market is of your brand, product or service.
Has brand awareness increased since increasing social media presence?
Does your audience recognize your brand as a reputable option?
How do consumers perceive your brand?
Measure, track and compare the effectiveness and resonance of a marketing campaign.
Did the campaign resonate with your audience?
Did the campaign make an impact on your brand awareness?
Did the campaign positively influence purchase intent?
Identify and segment distinct consumer groups based on their lifestyle, attitudes, values, opinions, or behavior.
Which customer segments have the most growth potential?
How can you segment your audience in order to provide excellent, personalized experiences?
Are you customizing your communication to relate to consumers at every stage in the buying process?
Product Market Fit
Measure, track and optimize your business concept by leveraging product/market fit.
How well does my product solve an existing problem for my market?
How valuable is my product in the eyes of my most loyal customers?
How can I optimize my product based on the product-market fit score of each of my consumer segments?
Maximize profits and launch products with confidence by gauging the impact price points have on purchase intent.
What is the ideal price point in which I can maximize consumer interest, purchase behavior and profits?
How much are my consumers willing to pay based on their perception of my product’s value?
How can I structure my pricing strategy and packages to fit each of my customer segments?