Discover what your customers truly

Drive growth in the digital age with consumer understanding that is as agile as your customers are
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Every type of research for every stage of the customer journey

The comprehensive tools you need to build truly effective strategies, products and experiences based off of deep consumer understanding
Consumer Insights
Concept Testing
Brand Awareness
Campaign Effectiveness
Segmentation
Consumer Insights Survey Image
Consumer Insights
Identify consumer sentiments, habits and shifts to better understand your customers and your market.
Are you targeting the right consumers?
How accurate are your predictions about consumer needs?
Are your consumers interacting with other brands?
Concept Testing
Evaluate a concept such as a new product, service or campaign to see how it will be perceived before introducing it to market.
Which concept has the most market potential?
What ideas should you eliminate from your pipeline?
Which creative is going to drive the highest ROI?
Brand Awareness
Understand, measure, and track how aware the market is of your brand, product or service.
Has brand awareness increased since increasing social media presence?
Does your audience recognize your brand as a reputable option?
How do consumers perceive your brand?
Campaign Effectiveness
Measure, track and compare the effectiveness and resonance of a marketing campaign.
Did the campaign resonate with your audience?
Did the campaign make an impact on your brand awareness?
Did the campaign positively influence purchase intent?
Segmentation
Identify and segment distinct consumer groups based on their lifestyle, attitudes, values, opinions, or behavior.
Which customer segments have the most growth potential?
How can you segment your audience in order to provide excellent, personalized experiences?
Are you customizing your communication to relate to consumers at every stage in the buying process?
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Instantly turn survey responses into actionable insights

DIY tools that place the capability to collect, understand and react to robust customer understanding into everyone's hands
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Create engaging surveys
Build professional surveys in minutes using a range of expert-created survey templates
Experience radically higher response rates with easy-to-use, flexible survey design capabilities that transform data collection into engaging, interactive experiences
Sophisticatedly simple survey logic & flow features enable dynamic surveys customized for each respondent
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Distribute to any person, anywhere
Collect high quality feedback by reaching respondents in environments they are familiar with interfaces that inspire engagement and interaction
Pinpoint target the right respondents utilizing precision distribution, survey flow and filtering tools
The sky’s the limit when it comes to data collection with mobile-first, visual, and smooth survey experiences
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Discover actionable insights
Powerful insights without the wait, uncover critical trends in real-time on a highly visual, easy-to-understand dashboard
Advanced analysis made absurdly simple, using smart segmentation to instantaneously translate of survey results into action - no spreadsheets or research background required
Add exponential value to your survey data with cross-organization results sharing and team collaboration
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What customers are saying
Thanks to Segmanta's DIY survey creation & analysis tools, we do not need to bet or guess, we simply ask consumers directly, in real time. Across all functions & departments, Segmanta is an unprecedented empower tool, further enabling us to put consumers at the heart of our organization.
Sophie Blum, Procter & Gamble
Segmanta has changed consumer research from a long, arduous process to an easy way we can receive quick and professional feedback enabling better-informed marketing and product decisions.
Marshall Cohen, iHeartRadio
Segmanta has provided us with the ability to test every strategic message, campaign or initiative before launch and optimize existing initiatives based off of feedback from our varying donors. The best part is that we have been able to do all of this optimization without the need to employ external researchers or agencies to assist in the research and decision-making process.
Janet Scardino, CEO of Comic Relief USA

What you can do with Segmanta

One cross-functional solution built for the entire consumer journey
Consumer Understanding
Put your customers at the heart of your decisions with sophisticated research tools built for everyone
Customer Experience
Create, optimize and measure truly exceptional experiences that drive loyalty and growth
Personalized Marketing
Transform Ethically Gathered Data into your fuel for personalized marketing at scale

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