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General, Market Insights | 3 MIN READ
Cat Videos: The Not-so-guilty Pleasure
From time to time, we find ourselves drawn to the internet animals and it could lead to procrastination (aka where the “guilt” comes from). For reasons like this, watching cat videos might not seem like a serious subject for scientific studies, but the pets are the non-negligible stars on social media.
General, Market Insights | 4 MIN READ
The Game-Changing Tech For Pets
In the era of Industry 4.0, with technology fueling new ways of manufacturing, innovative product design, digital marketing, and so forth, the adoption of pet tech is rapidly growing into a new norm. “Pet-Tech” makes its way into more and more pet-owning families, changing the lives of our beloved four-legged friends.
General, Market Insights | 4 MIN READ
The Pampered Life of Pets
Although the humanization of pets’ is not a new phenomenon, it is redefining the purchasing habits of pet owners in today’s on-demand, digital, and globalized world. Consumers are willing to spend lots of money to make sure their precious pets get to enjoy a high quality of life just like their human owners.
General, Market Insights | 4 MIN READ
Gen Z-ers: Pet Ownership Redefined
To continue our analysis of pet owners by generation, we will now zoom in on Gen Z pet owners and their distinguishing consumer preferences as they are already redefining many industries and brands.
General, Market Insights | 4 MIN READ
Generational Pet Ownership Explained
At different points in life, pet ownership can be interpreted differently among consumers. In our study, we explored how age contributes to decision-making and how it shapes consumer habits when it comes to caring for pets.
General, Market Insights | 4 MIN READ
Bon Appetit, Dear Pets. - Part II
Continuing from the previous article, Segmanta further analyzes the U.S. pet owners’ purchasing frequency, location, spending, favorite brands, and so forth, providing pet industry marketers with fresh, declarative consumer insights.

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