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General, Market Insights | 5 MIN READ
Extreme Tastebuds Make Extreme Snackers
We found fascinating insights among snackers who love extremely sweet, salty, and sour snack brands, specifically Lay’s, Skittles, and Sour Patch Kids, the brands that infuse extreme tastes into their snacks.
General, Market Insights | 4 MIN READ
Which Brands Can Win Over Gen Z Wallets?
Gen Z’s financial mindfulness is apparent in their snacking habits, where conventional meals are being replaced with more affordable and convenient snack alternatives. We examined who among Gen Z is most price sensitive, and how they snack differently from non-price conscious Gen Z-ers.
How To, Product | 2 MIN READ
Measure Brand Recall Using the List Question
Use Segmanta's List question to effectively measure brand recall by asking survey respondents to list top-of-mind brands or products.
General, Market Insights | 4 MIN READ
Emotional Gen Z Snackers Are Eating Their <3 Out
Over a third (36%) of Generation Z-ers say that negative emotions like sadness and anxiety cause them to snack. We examined the demographics, attitudes and behaviors of these emotional snackers, and found them to have highly distinct traits from non-emotional snackers, highlighting the high diversity among Generation Z-ers as a whole.
How To | 3 MIN READ
How Teams Can Gain a Competitive Advantage
Cutting-edge, digital technologies play a critical role in how companies fuel personalization at scale.
Product | 2 MIN READ
Analytics 2.0 - faster, more powerful and loads more features
After listening to valuable feedback from users like you, we rebuilt our analytics dashboard from the ground up.

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