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General, Market Insights | 4 MIN READ
The Mixed Feelings About Fast Food
Fast food restaurants have a notorious reputation for offering unhealthy “junk food”, and offering low-quality services. How to effectively track and measure customer satisfaction has been a crucial strategic focus for QSRs (Quick Service Restaurants), as brands aim to turn around the negative image of the industry.
General, Market Insights | 3 MIN READ
What Is Your Fast Food “Personality”? - Part II
The connection between personalities and tastes will be an ongoing research subject for fast food brands as consumers rapidly shift their mindsets, creating new demands, and setting fresh food trends. Following our previous insights blog post about Gen Z and Millennials’ fast food preferences and eating habits, we will zoom in on the lifestyles and brand preferences of “Picky Eaters”, “Passionate Foodies”, and “Adventurous Eaters”.
General, Market Insights | 3 MIN READ
What’s Your Fast Food “Personality?” - Part I
Ever wondered how your taste may influence your character? We discovered the astonishing connection between “food personalities” (including “adventurous”, “picky”, “emotional”, “passionate”, “mindful”, and “social” eaters) and how they contribute to consumer preferences amongst Gen Z and Millennials when it comes to fast food.
General, Market Insights | 4 MIN READ
Fast Food Is Doing Better Than Just Surviving
Facing unique challenges this year, fast food chains recognize the unique opportunity to optimize their services and provide a safe, delightful dining experience when their customers are going through the lockdown blues. Upgrading drive-thru service and relying on digital sales to accelerate the recovery from COVID-19 pointed new strategic directions of fast food marketing.
General, Market Insights | 4 MIN READ
Fast Food Game Recognizes Game
The year 2020 has been a game-changer for many industries, advertising is no exception. Following the effects of social distancing guidelines, in-person entertainment has been widely limited. The rise in screen time led to more exposure to digital advertisements. So where does the opportunity lie for the fast food marketers?
General, Market Insights | 6 MIN READ
Fast Food Winners 2020: The Complete List
Major fast food chains try and distinguish themselves from each other by expanding menu items, creating new flavors, and promoting healthy food. They also faces a tough challenge to maintain their business revenue with reduced foot traffic during the COVID-19 period and keep battling to acquire each other’s market shares. So who won?

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