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Product | 5 MIN READ
Understanding the Difference Between NPS & Likert Scale Questions
Determine the most appropriate question type to apply in order to generate the highest quality of consumer insights.
Market Insights | 3 MIN READ
Meet Gen Z's Foodstagrammers
18% of Generation Z-ers are “foodstagrammers”, sharing what they eat with their social media followers on a frequent or occasional basis. Food brands should pay attention to the unique traits and behaviors of content-generating Gen Z-ers, as they are increasingly influential.
General, Product | 4 MIN READ
A look back at Segmanta's 2019
It’s been a transformative year at Segmanta, with tons of new feature releases and added integrations. Here are a few of our 2019 highlights.
General, Market Insights | 5 MIN READ
Extreme Tastebuds Make Extreme Snackers
We found fascinating insights among snackers who love extremely sweet, salty, and sour snack brands, specifically Lay’s, Skittles, and Sour Patch Kids, the brands that infuse extreme tastes into their snacks.
General, Market Insights | 4 MIN READ
Which Brands Can Win Over Gen Z Wallets?
Gen Z’s financial mindfulness is apparent in their snacking habits, where conventional meals are being replaced with more affordable and convenient snack alternatives. We examined who among Gen Z is most price sensitive, and how they snack differently from non-price conscious Gen Z-ers.
How To, Product | 2 MIN READ
Measure Brand Recall Using the List Question
Use Segmanta's List question to effectively measure brand recall by asking survey respondents to list top-of-mind brands or products.

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