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Market Insights | 3 MIN READ
Meet Gen Z’s Foodstagrammers

18% of Generation Z-ers are “foodstagrammers”, sharing what they eat with their social media followers on a frequent or occasional basis. Food brands should pay attention to the unique traits and behaviors of content-generating Gen Z-ers, as they are increasingly influential.

General, Market Insights | 5 MIN READ
Extreme Tastebuds Make Extreme Snackers

We found fascinating insights among snackers who love extremely sweet, salty, and sour snack brands, specifically Lay’s, Skittles, and Sour Patch Kids, the brands that infuse extreme tastes into their snacks.

General, Market Insights | 4 MIN READ
Gen Z digs Hershey’s “Innovative Snacking Powerhouse”

Immersed the plant-based, clean-eating trends of today, how can traditional chocolate brands like Hershey’s “sweet-talk” Gen Z consumers into buying their products?

General, Market Insights | 4 MIN READ
Which Brands Can Win Over Gen Z Wallets?

Gen Z’s financial mindfulness is apparent in their snacking habits, where conventional meals are being replaced with more affordable and convenient snack alternatives. We examined who among Gen Z is most price sensitive, and how they snack differently from non-price conscious Gen Z-ers.

General, Market Insights | 4 MIN READ
Emotional Gen Z Snackers Are Eating Their <3 Out

Over a third (36%) of Generation Z-ers say that negative emotions like sadness and anxiety cause them to snack. We examined the demographics, attitudes and behaviors of these emotional snackers, and found them to have highly distinct traits from non-emotional snackers, highlighting the high diversity among Generation Z-ers as a whole.

General, Market Insights | 4 MIN READ
Oreo Wins Big Among Gen Z-ers

Oreo is the cookie brand most preferred by Generation Z snackers, according to our recent study of Gen Z consumers in the U.S. In this article, we analyze the demographics and snacking habits of those Gen Z consumers who prefer Oreos.

mobile phone
Market Insights | 2 MIN READ
22% of women in the US have used an app to try on makeup

While the beauty industry is continuously adapting, specific motivations still drive consumers to purchase in-store

millennials laptops
Market Insights | 2 MIN READ
Well educated millennials are 2x more likely to have social media privacy concerns

User privacy is a very hot topic for the past few years, but how concerned are consumers really?

Market Insights | 2 MIN READ
Despite the Digital Revolution, why do women still prefer to buy makeup in-store?

We researched how attitudes differ among consumers who grew up in the digital era versus those who did not.

Market Insights | 2 MIN READ
Generation Z consumers say they use this makeup brand the most

Which makeup brand do Generation Z-ers (ages 13-25) use the most? The answer might surprise you.

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