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General, Market Insights | 4 MIN READ
The Game-Changing Tech For Pets

In the era of Industry 4.0, with technology fueling new ways of manufacturing, innovative product design, digital marketing, and so forth, the adoption of pet tech is rapidly growing into a new norm. “Pet-Tech” makes its way into more and more pet-owning families, changing the lives of our beloved four-legged friends.

General, Market Insights | 4 MIN READ
The Pampered Life of Pets

Although the humanization of pets’ is not a new phenomenon, it is redefining the purchasing habits of pet owners in today’s on-demand, digital, and globalized world. Consumers are willing to spend lots of money to make sure their precious pets get to enjoy a high quality of life just like their human owners.

General, Market Insights | 4 MIN READ
Gen Z-ers: Pet Ownership Redefined

To continue our analysis of pet owners by generation, we will now zoom in on Gen Z pet owners and their distinguishing consumer preferences as they are already redefining many industries and brands.

General, Market Insights | 4 MIN READ
Generational Pet Ownership Explained

At different points in life, pet ownership can be interpreted differently among consumers. In our study, we explored how age contributes to decision-making and how it shapes consumer habits when it comes to caring for pets.

General, Market Insights | 4 MIN READ
Bon Appetit, Dear Pets. – Part II

Continuing from the previous article, Segmanta further analyzes the U.S. pet owners’ purchasing frequency, location, spending, favorite brands, and so forth, providing pet industry marketers with fresh, declarative consumer insights.

General, Market Insights | 4 MIN READ
Bon Appetit, Dear Pets. – Part I

To take better care of our four-legged friends and improve their quality of life, we began with the most basic commodity: pet food. In this article, we take a closer look at the daily meals of our beloved dogs and cats.

General, Market Insights | 3 MIN READ
Peace Of Mind In The Age Of Pandemic

When facing a worldwide crisis like COVID-19, awareness of our mental state and sources of distress are more important than ever before. The global pandemic is shaking up our mental health and challenging the emotional balance in our lives.

General, Market Insights | 2 MIN READ
Bring Your Kids To Work Day, Everyday

The COVID-19 pandemic allows us to spend more family time, but parents, especially those who have to work full-time, struggle to balance their efforts between childcare and work. With kids always around, how are parents adapting to the new routines?

General, Market Insights | 2 MIN READ
New Outlooks For A Post-Pandemic World

Although the COVID-19 madness is nowhere near behind us, people already started to plan what their lives will be in a post-pandemic world. Inevitably, the pandemic has caused tremendous worries and fears amongst other complicated emotions. So what’s next?

General, Market Insights | 4 MIN READ
Under Lockdown: Seeking Joy Amidst Sorrow

Since social distancing is mandatory, why not just make the best out of the home quarantine? Segmanta explored what people did for fun to cope with boredom or loneliness during social distancing, as a family, and as an individual.

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