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General, Market Insights | 2 MIN READ
Oreo Wins Big Among Gen Z-ers

Oreo is the cookie brand most preferred by Generation Z snackers, according to our recent study of Gen Z consumers in the U.S. In this article, we analyze the snacking habits of Gen Z consumers who prefer Oreos, compared with those who do not.

mobile phone
Market Insights | 2 MIN READ
22% of women in the US have used an app to try on makeup

While the beauty industry is continuously adapting, specific motivations still drive consumers to purchase in-store

millennials laptops
Market Insights | 2 MIN READ
Well educated millennials are 2x more likely to have social media privacy concerns

User privacy is a very hot topic for the past few years, but how concerned are consumers really?

Market Insights | 2 MIN READ
Despite the Digital Revolution, why do women still prefer to buy makeup in-store?

We researched how attitudes differ among consumers who grew up in the digital era versus those who did not.

Market Insights | 2 MIN READ
Generation Z consumers say they use this makeup brand the most

Which makeup brand do Generation Z-ers (ages 13-25) use the most? The answer might surprise you.

Market Insights | 4 MIN READ
7 things beauty brands need to know about their consumers

The beauty industry has transformed more in the past few years than it has in the past few decades combined.

makeup_image
General, Market Insights | 4 MIN READ
Most brands are still not getting why women really wear makeup

Millennials, born between 1981-2000, are highly coveted customers by traditional consumer

Market Insights, Product | 7 MIN READ
State Of Millennial Consumers

Millennials are a lot more complex than many CPG’s might think.

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