Go to Segmanta
Go to Segmanta
General, Market Insights | 2 MIN READ
Oreo Wins Big Among Gen Z-ers

Oreo is the cookie brand most preferred by Generation Z snackers, according to our recent study of Gen Z consumers in the U.S. In this article, we analyze the snacking habits of Gen Z consumers who prefer Oreos, compared with those who do not.

mobile phone
Market Insights | 2 MIN READ
22% of women in the US have used an app to try on makeup

While the beauty industry is continuously adapting, specific motivations still drive consumers to purchase in-store

millennials laptops
Market Insights | 2 MIN READ
Well educated millennials are 2x more likely to have social media privacy concerns

User privacy is a very hot topic for the past few years, but how concerned are consumers really?

Market Insights | 2 MIN READ
Despite the Digital Revolution, why do women still prefer to buy makeup in-store?

We researched how attitudes differ among consumers who grew up in the digital era versus those who did not.

Market Insights | 2 MIN READ
Generation Z consumers say they use this makeup brand the most

Which makeup brand do Generation Z-ers (ages 13-25) use the most? The answer might surprise you.

Market Insights | 4 MIN READ
7 things beauty brands need to know about their consumers

The beauty industry has transformed more in the past few years than it has in the past few decades combined.

General, Market Insights | 4 MIN READ
Most brands are still not getting why women really wear makeup

Millennials, born between 1981-2000, are highly coveted customers by traditional consumer

Market Insights, Product | 7 MIN READ
State Of Millennial Consumers

Millennials are a lot more complex than many CPG’s might think.

By using Segmanta, you agree to our Cookie Policy.