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General, Market Insights | 4 MIN READ
Under Lockdown: Seeking Joy Amidst Sorrow

Since social distancing is mandatory, why not just make the best out of the home quarantine? Segmanta explored what people did for fun to cope with boredom or loneliness during social distancing, as a family, and as an individual.

General, Market Insights | 4 MIN READ
Did Social Distancing Make Hearts Grow Fonder?

Whilst the pandemic sweeping across the globe, we are required to keep a social distance from one another. Did the relationships grow closer or more distant when driven to spend more time together or forced to being apart?

General, Market Insights | 2 MIN READ
Are We Really “In This Together”?

Did the government have our backs when COVID-19 happened? Will our jobs be secure in the future? Can we trust our government to handle a crisis like this efficiently and transparently in the future?

General, Market Insights | 2 MIN READ
Employment Struggles During the COVID-19 Crisis

Unemployment is the unfortunate by-product of the pandemic and many families were driven to change their grocery spending, childcare arrangements, and so forth. Read here to find out how people react to financial instability during social distancing.

General, Market Insights | 2 MIN READ
The “Knock n’ Run” Era of Food Delivery

The unexpected pandemic disrupted our lives a great deal. Inevitably, our eating habits changed due to the new norms in grocery shopping, restaurant closure, social distancing, etc. We took a closer look at the consumers who turned to takeout food delivery to feed themselves during the quarantine.

General, Market Insights | 2 MIN READ
The Rise Of Online Grocery Shopping

As the COVID-19 pandemic leads to new social distancing norms, consumers are forced to adapt their basic grocery shopping habits. More consumers are reluctant to risk their health by shopping in-store, instead of turning to online grocers to stock their pantries.

General, Market Insights | 4 MIN READ
#HardWiredAsianMoms

Since almost all of our surveyed moms are “digital natives”, it is of great value to learn how motherhood, parenting style, and family life are affected by social media usage. In this article, we focus on 2 specific segments: the “Sharenting moms” and the “Heavy screen time moms”.

General, Market Insights | 4 MIN READ
Bittersweet Motherhood In Asia – Part II

Asian mothers are changing their view of having and raising children. According to a study conducted in the U.S., COVID-19 is causing some mothers to rethink decisions about bringing children to the world especially when humankind constantly faces new uncertainties caused by a global pandemic, economic disruption, environmental disasters and more.

General, Market Insights | 4 MIN READ
Bittersweet Motherhood In Asia – Part I

Mothers, who already shoulder plenty of responsibilities and pressure, have felt the burdens of childcare increase during the pandemic, and their inner thoughts, opinions, and sentiment gathered via declarative data are crucial for babycare brands to understand.

How To, Market Insights | 4 MIN READ
Game of Brands: Winning over Digital Asian Moms

No one is 100% prepared for motherhood. Naturally, digital-savvy mothers turn to the internet for help. How brands engage with moms, in terms of content and outreach marketing is the main focus for today’s baby care marketers.

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