In order to succeed in the current economic climate, brands must spend more effort caring for their consumers and improve customers’ emotional loyalty. The most effective way is through declarative consumer data. Here are the three ways brands can infuse kindness into their campaigns, easily and effectively.

Fast food restaurants have a notorious reputation for offering unhealthy “junk food”, and offering low-quality services. How to effectively track and measure customer satisfaction has been a crucial strategic focus for QSRs (Quick Service Restaurants), as brands aim to turn around the negative image of the industry.

The connection between personalities and tastes will be an ongoing research subject for fast food brands as consumers rapidly shift their mindsets, creating new demands, and setting fresh food trends. Following our previous insights blog post about Gen Z and Millennials’ fast food preferences and eating habits, we will zoom in on the lifestyles and brand preferences of “Picky Eaters”, “Passionate Foodies”, and “Adventurous Eaters”.

Ever wondered how your taste may influence your character? We discovered the astonishing connection between “food personalities” (including “adventurous”, “picky”, “emotional”, “passionate”, “mindful”, and “social” eaters) and how they contribute to consumer preferences amongst Gen Z and Millennials when it comes to fast food.

Facing unique challenges this year, fast food chains recognize the unique opportunity to optimize their services and provide a safe, delightful dining experience when their customers are going through the lockdown blues. Upgrading drive-thru service and relying on digital sales to accelerate the recovery from COVID-19 pointed new strategic directions of fast food marketing.

In this article, Segmanta analyzed U.S. pet ownership as it pertains to pet food, providing pet owners with fresh, declarative insights.

In this article, Segmanta analyzed U.S. pet ownership as it pertains to pet food, providing pet owners with fresh, declarative insights.

The year 2020 has been a game-changer for many industries, advertising is no exception. Following the effects of social distancing guidelines, in-person entertainment has been widely limited. The rise in screen time led to more exposure to digital advertisements. So where does the opportunity lie for the fast food marketers?

Major fast food chains try and distinguish themselves from each other by expanding menu items, creating new flavors, and promoting healthy food. They also faces a tough challenge to maintain their business revenue with reduced foot traffic during the COVID-19 period and keep battling to acquire each other’s market shares. So who won?

In light of the remarkably shifted consumer behaviors in 2020, Segmanta presents a brand new study on the freshest declarative consumer insights about humanity’s most widespread passion and ultimate unifier: food.