Segmanta has changed consumer research from a long, arduous process to an easy way we can receive quick and professional feedback enabling better-informed marketing and product decisions.
— Marshall Cohen, iHeartRadio
Thanks to Segmanta's DIY survey creation & analysis tools, we do not need to bet or guess, we simply ask consumers directly, in real time. Across all functions & departments, Segmanta is an unprecedented empower tool, further enabling us to put consumers at the heart of our organization.
— Sophie Blum, Procter & Gamble
Segmanta has provided us with the ability to test every strategic message, campaign or initiative before launch and optimize existing initiatives based off of feedback from our varying donors. The best part is that we have been able to do all of this optimization without the need to employ external researchers or agencies to assist in the research and decision-making process.
— Janet Scardino, CEO of Comic Relief USA
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