No one is 100% prepared for motherhood. Naturally, digital-savvy mothers turn to the internet for help. How brands engage with moms, in terms of content and outreach marketing is the main focus for today’s baby care marketers.

With rapidly growing middle class and influential shopping styles, Asian consumers will soon become the global leading shoppers. From the results, we see shopping behaviors vary by region and by product category.

What do the moms mainly get out of using fam tech? Time, to recover from damaged sleep, to get a hold of career and life, to attend to personal needs, to obtain fast also thorough health data of their babies. The Asian famtech market is relatively young and full of opportunities.

18% of Generation Z-ers are “foodstagrammers”, sharing what they eat with their social media followers on a frequent or occasional basis. Food brands should pay attention to the unique traits and behaviors of content-generating Gen Z-ers, as they are increasingly influential.

We found fascinating insights among snackers who love extremely sweet, salty, and sour snack brands, specifically Lay’s, Skittles, and Sour Patch Kids, the brands that infuse extreme tastes into their snacks.

Immersed the plant-based, clean-eating trends of today, how can traditional chocolate brands like Hershey’s “sweet-talk” Gen Z consumers into buying their products?

Gen Z’s financial mindfulness is apparent in their snacking habits, where conventional meals are being replaced with more affordable and convenient snack alternatives. We examined who among Gen Z is most price sensitive, and how they snack differently from non-price conscious Gen Z-ers.

Over a third (36%) of Generation Z-ers say that negative emotions like sadness and anxiety cause them to snack. We examined the demographics, attitudes and behaviors of these emotional snackers, and found them to have highly distinct traits from non-emotional snackers, highlighting the high diversity among Generation Z-ers as a whole.

Oreo is the cookie brand most preferred by Generation Z snackers, according to our recent study of Gen Z consumers in the U.S. In this article, we analyze the demographics and snacking habits of those Gen Z consumers who prefer Oreos.

While the beauty industry is continuously adapting, specific motivations still drive consumers to purchase in-store