User privacy is a very hot topic for the past few years, but how concerned are consumers really?

We researched how attitudes differ among consumers who grew up in the digital era versus those who did not.

Which makeup brand do Generation Z-ers (ages 13-25) use the most? The answer might surprise you.

The beauty industry has transformed more in the past few years than it has in the past few decades combined.

Millennials, born between 1981-2000, are highly coveted customers by traditional consumer

Millennials are a lot more complex than many CPG’s might think.