Immersed the plant-based, clean-eating trends of today, how can traditional chocolate brands like Hershey’s “sweet-talk” Gen Z consumers into buying their products?

Gen Z’s financial mindfulness is apparent in their snacking habits, where conventional meals are being replaced with more affordable and convenient snack alternatives. We examined who among Gen Z is most price sensitive, and how they snack differently from non-price conscious Gen Z-ers.

Over a third (36%) of Generation Z-ers say that negative emotions like sadness and anxiety cause them to snack. We examined the demographics, attitudes and behaviors of these emotional snackers, and found them to have highly distinct traits from non-emotional snackers, highlighting the high diversity among Generation Z-ers as a whole.

Oreo is the cookie brand most preferred by Generation Z snackers, according to our recent study of Gen Z consumers in the U.S. In this article, we analyze the demographics and snacking habits of those Gen Z consumers who prefer Oreos.

There are many ways you can personalize your survey, using URL parameters allows you to do so based on known information.

The year 2018 is in the books, but before we look ahead to 2019, here’s a look back at some of the most exciting updates we’ve made this year.

Millennials, born between 1981-2000, are highly coveted customers by traditional consumer