Did the government have our backs when COVID-19 happened? Will our jobs be secure in the future? Can we trust our government to handle a crisis like this efficiently and transparently in the future?

The unexpected pandemic disrupted our lives a great deal. Inevitably, our eating habits changed due to the new norms in grocery shopping, restaurant closure, social distancing, etc. We took a closer look at the consumers who turned to takeout food delivery to feed themselves during the quarantine.

As the COVID-19 pandemic leads to new social distancing norms, consumers are forced to adapt their basic grocery shopping habits. More consumers are reluctant to risk their health by shopping in-store, instead of turning to online grocers to stock their pantries.

Since almost all of our surveyed moms are “digital natives”, it is of great value to learn how motherhood, parenting style, and family life are affected by social media usage. In this article, we focus on 2 specific segments: the “Sharenting moms” and the “Heavy screen time moms”.

Asian mothers are changing their view of having and raising children. According to a study conducted in the U.S., COVID-19 is causing some mothers to rethink decisions about bringing children to the world especially when humankind constantly faces new uncertainties caused by a global pandemic, economic disruption, environmental disasters and more.

Mothers, who already shoulder plenty of responsibilities and pressure, have felt the burdens of childcare increase during the pandemic, and their inner thoughts, opinions, and sentiment gathered via declarative data are crucial for babycare brands to understand.

To maximize the outcome of marketing personalization, embracing declarative in market research is rather crucial. Through direct communication with the brands, customers can voice their choice, helping brands make better decisions.

What do the moms mainly get out of using fam tech? Time, to recover from damaged sleep, to get a hold of career and life, to attend to personal needs, to obtain fast also thorough health data of their babies. The Asian famtech market is relatively young and full of opportunities.

It’s been a transformative year at Segmanta, with tons of new feature releases and added integrations. Here are a few of our 2019 highlights.

We found fascinating insights among snackers who love extremely sweet, salty, and sour snack brands, specifically Lay’s, Skittles, and Sour Patch Kids, the brands that infuse extreme tastes into their snacks.