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General, Market Insights | 4 MIN READ
Bon Appetit, Dear Pets. – Part II

Continuing from the previous article, Segmanta further analyzes the U.S. pet owners’ purchasing frequency, location, spending, favorite brands, and so forth, providing pet industry marketers with fresh, declarative consumer insights.

General, Market Insights | 4 MIN READ
Bon Appetit, Dear Pets. – Part I

To take better care of our four-legged friends and improve their quality of life, we began with the most basic commodity: pet food. In this article, we take a closer look at the daily meals of our beloved dogs and cats.

General, Market Insights | 3 MIN READ
Peace Of Mind In The Age Of Pandemic

When facing a worldwide crisis like COVID-19, awareness of our mental state and sources of distress are more important than ever before. The global pandemic is shaking up our mental health and challenging the emotional balance in our lives.

General | 3 MIN READ
אמהות וקריירה בצל הקורונה

משבר הקורונה השפיע על חיינו בתחומים שונים. אחת ההשפעות הניכרות היא השינוי בשוק התעסוקה והמעבר לעבודה מהבית, מעבר אשר מציב אתגרים חדשים בפני אנשים רבים. כיצד הצליחו אימהות לשלב הורות וקריירה תחת המשבר? קראו כאן את התובנות שעלו מהסקר שערכנו בקרב אמהות בנושא שוק התעסוקה והעבודה מהבית.

General | 3 MIN READ
מגפת ההנחיות – ניהול משבר הקורונה

לאחר הפוגה קצרה, הגל השני של הנגיף, אשר רבים חזו את הגעתו, הגיע והבהיר לנו כי נגיף הקורונה והמשבר שבא בעקבותיו עודם כאן. מה בדיוק מרגישות אימהות ישראליות כלפי התנהלות הממשלה בזמן המשבר בניגוד למדינות אחרות? האם חשו כי קיבלו מספיק תמיכה ותמרוץ כלכלי כדי לצלוח את המשבר? האם הן סומכות על ממשלתן?

General, Market Insights | 2 MIN READ
Bring Your Kids To Work Day, Everyday

The COVID-19 pandemic allows us to spend more family time, but parents, especially those who have to work full-time, struggle to balance their efforts between childcare and work. With kids always around, how are parents adapting to the new routines?

General, Market Insights | 2 MIN READ
New Outlooks For A Post-Pandemic World

Although the COVID-19 madness is nowhere near behind us, people already started to plan what their lives will be in a post-pandemic world. Inevitably, the pandemic has caused tremendous worries and fears amongst other complicated emotions. So what’s next?

General, Market Insights | 4 MIN READ
Under Lockdown: Seeking Joy Amidst Sorrow

Since social distancing is mandatory, why not just make the best out of the home quarantine? Segmanta explored what people did for fun to cope with boredom or loneliness during social distancing, as a family, and as an individual.

General, Market Insights | 4 MIN READ
Did Social Distancing Make Hearts Grow Fonder?

Whilst the pandemic sweeping across the globe, we are required to keep a social distance. Did the relationships grow closer or more distant when driven to spend more time together or forced to being apart?

General, Market Insights | 2 MIN READ
Employment Struggles During the COVID-19 Crisis

Unemployment is the unfortunate by-product of the pandemic and many families were driven to change their grocery spending, childcare arrangements, and so forth. Read here to find out how people react to financial instability during social distancing.

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