In this article, Segmanta analyzed U.S. pet ownership as it pertains to pet food, providing pet owners with fresh, declarative insights.

From time to time, we find ourselves drawn to the internet animals and it could lead to procrastination (aka where the “guilt” comes from). For reasons like this, watching cat videos might not seem like a serious subject for scientific studies, but the pets are the non-negligible stars on social media.

In the era of Industry 4.0, with technology fueling new ways of manufacturing, innovative product design, digital marketing, and so forth, the adoption of pet tech is rapidly growing into a new norm. “Pet-Tech” makes its way into more and more pet-owning families, changing the lives of our beloved four-legged friends.

Although the humanization of pets’ is not a new phenomenon, it is redefining the purchasing habits of pet owners in today’s on-demand, digital, and globalized world. Consumers are willing to spend lots of money to make sure their precious pets get to enjoy a high quality of life just like their human owners.

To continue our analysis of pet owners by generation, we will now zoom in on Gen Z pet owners and their distinguishing consumer preferences as they are already redefining many industries and brands.

At different points in life, pet ownership can be interpreted differently among consumers. In our study, we explored how age contributes to decision-making and how it shapes consumer habits when it comes to caring for pets.

Continuing from the previous article, Segmanta further analyzes the U.S. pet owners’ purchasing frequency, location, spending, favorite brands, and so forth, providing pet industry marketers with fresh, declarative consumer insights.

To take better care of our four-legged friends and improve their quality of life, we began with the most basic commodity: pet food. In this article, we take a closer look at the daily meals of our beloved dogs and cats.

When facing a worldwide crisis like COVID-19, awareness of our mental state and sources of distress are more important than ever before. The global pandemic is shaking up our mental health and challenging the emotional balance in our lives.

The COVID-19 pandemic allows us to spend more family time, but parents, especially those who have to work full-time, struggle to balance their efforts between childcare and work. With kids always around, how are parents adapting to the new routines?