In this article, Segmanta analyzed U.S. pet ownership as it pertains to pet food, providing pet owners with fresh, declarative insights.

The year 2020 has been a game-changer for many industries, advertising is no exception. Following the effects of social distancing guidelines, in-person entertainment has been widely limited. The rise in screen time led to more exposure to digital advertisements. So where does the opportunity lie for the fast food marketers?

Major fast food chains try and distinguish themselves from each other by expanding menu items, creating new flavors, and promoting healthy food. They also faces a tough challenge to maintain their business revenue with reduced foot traffic during the COVID-19 period and keep battling to acquire each other’s market shares. So who won?

In light of the remarkably shifted consumer behaviors in 2020, Segmanta presents a brand new study on the freshest declarative consumer insights about humanity’s most widespread passion and ultimate unifier: food.

In this article, Segmanta analyzed U.S. pet ownership as it pertains to pet food, providing pet owners with fresh, declarative insights.

From time to time, we find ourselves drawn to the internet animals and it could lead to procrastination (aka where the “guilt” comes from). For reasons like this, watching cat videos might not seem like a serious subject for scientific studies, but the pets are the non-negligible stars on social media.

In the era of Industry 4.0, with technology fueling new ways of manufacturing, innovative product design, digital marketing, and so forth, the adoption of pet tech is rapidly growing into a new norm. “Pet-Tech” makes its way into more and more pet-owning families, changing the lives of our beloved four-legged friends.

Although the humanization of pets’ is not a new phenomenon, it is redefining the purchasing habits of pet owners in today’s on-demand, digital, and globalized world. Consumers are willing to spend lots of money to make sure their precious pets get to enjoy a high quality of life just like their human owners.

To continue our analysis of pet owners by generation, we will now zoom in on Gen Z pet owners and their distinguishing consumer preferences as they are already redefining many industries and brands.

At different points in life, pet ownership can be interpreted differently among consumers. In our study, we explored how age contributes to decision-making and how it shapes consumer habits when it comes to caring for pets.