To maximize the outcome of marketing personalization, embracing declarative in market research is rather crucial. Through direct communication with the brands, customers can voice their choice, helping brands make better decisions.

To maximize the outcome of marketing personalization, embracing declarative in market research is rather crucial. Through direct communication with the brands, customers can voice their choice, helping brands make better decisions.

To maximize the outcome of marketing personalization, embracing declarative in market research is rather crucial. Through direct communication with the brands, customers can voice their choice, helping brands make better decisions.

To maximize the outcome of marketing personalization, embracing declarative in market research is rather crucial. Through direct communication with the brands, customers can voice their choice, helping brands make better decisions.

To maximize the outcome of marketing personalization, embracing declarative in market research is rather crucial. Through direct communication with the brands, customers can voice their choice, helping brands make better decisions.

Fast food restaurants have a notorious reputation for offering unhealthy “junk food”, and offering low-quality services. How to effectively track and measure customer satisfaction has been a crucial strategic focus for QSRs (Quick Service Restaurants), as brands aim to turn around the negative image of the industry.

The connection between personalities and tastes will be an ongoing research subject for fast food brands as consumers rapidly shift their mindsets, creating new demands, and setting fresh food trends. Following our previous insights blog post about Gen Z and Millennials’ fast food preferences and eating habits, we will zoom in on the lifestyles and brand preferences of “Picky Eaters”, “Passionate Foodies”, and “Adventurous Eaters”.

Ever wondered how your taste may influence your character? We discovered the astonishing connection between “food personalities” (including “adventurous”, “picky”, “emotional”, “passionate”, “mindful”, and “social” eaters) and how they contribute to consumer preferences amongst Gen Z and Millennials when it comes to fast food.

Facing unique challenges this year, fast food chains recognize the unique opportunity to optimize their services and provide a safe, delightful dining experience when their customers are going through the lockdown blues. Upgrading drive-thru service and relying on digital sales to accelerate the recovery from COVID-19 pointed new strategic directions of fast food marketing.

In this article, Segmanta analyzed U.S. pet ownership as it pertains to pet food, providing pet owners with fresh, declarative insights.