Consumer understanding should no longer be a mystic subject in 2021. Building a slimmer, more focused data structure with declarative consumer insights, reinforcing data privacy can help brands form powerful strategies to overcome the challenges of market uncertainties.

On one hand, brands are proactively preparing for a post-pandemic world. Consumers, on the other hand, expect brands to listen, understand and act on their data. 2021 is the start of a brand new marketing strategy era. Here are the major challenges facing marketers.