Purina was the most popular brand among pet owners in the U.S. with more than 41% choosing it as their preferred pet food brand. Amongst Purina lovers, there was a considerable number of pet owners who own both dogs and cats, with 72% owning cats, and 65% owning dogs. Cat-only owners are 76% more likely to prefer Purina brands compared to dog-only owners.
The Top 5 Pet Insights of 2021
We surveyed more than 2,000 U.S. pet owners to study shopping behaviors surrounding their pets, their lifestyle as pet owners, pet-tech usage, social media consumption, and their opinions, emotions, and sentiments as pet owners.
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Insights
Below are the 10 most exciting insights from the survey, selected from the hundreds of insights we uncovered by leveraging Segmanta‘s easy-to-use survey tools. Discover the data supporting each insight using Segmanta’s live, interactive analytics dashboard. You can also click here to take the survey and experience Segmanta’s research capabilities first hand.
Gen Z consumers are more likely to purchase pet tech products for entertainment purposes, compared to older pet owners who purchase pet tech mainly for safety reasons. Additionally, younger pet owners are more likely to track their pets’ wellness using pet tech. Given the health risks of outdoor activities, pet owners are taking advantage of smart gadgets to keep their pets active and entertained.
Content showcasing “hilarious pets” was elected the most popular pet-related content on social media, surpassing “cuteness overload” posts. Notably, Gen Z pet owners are more likely to be active followers of story-focused types of content, such as charity/pet adoption and inspiring animal rescue stories.
Pets are adorable, but nonetheless, they need humans’ help to stay healthy, clean, and happy. Most pet owners are devoted to making their pets’ life comfortable. As 47% of pet owners describe their pets as “beloved family members”, U.S. pet moms and dads spent $99 billion to keep the pets comfortable in 2020.
