Purina was the most popular brand amongst pet owners in the U.S. with more than 41% choosing it as their preferred pet food brand. Amongst Purina lovers, 44% claimed that they are inclined to purchase pet tech products in the near future. Purina, as the pet industry leader, is partnering with pet tech startups to explore sustainable innovation within petcare.
The State of Pet Technology
In 2020, an estimated $99 billion was spent on pets in the U.S., indicating the enormous buying potential of pet owners. The global pet tech market size is projected to reach $10.7 billion by 2026. Following the burgeoning trend of pet humanization, as more pet owners see their pets as (fluffy) family members, premium pet food and smart pet technology have become popular choices to upgrade pets’ life quality.
We surveyed more than 2,000 U.S. pet owners to study shopping habits surrounding their pets, their lifestyle as pet owners, pet care brand preferences, and pet tech usage.
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Insights
Below are the 5 most exciting pet tech insights from the survey, selected from the hundreds of insights we uncovered by leveraging Segmanta’s easy-to-use survey tools. Discover the data supporting each insight using Segmanta’s live, interactive analytics dashboard. You can also click here to take the survey and experience Segmanta’s research capabilities first hand.
The majority (40%) of the surveyed pet tech consumers said they use pet tech gadgets to make sure their fur babies are safe. Interestingly, Gen Z pet owners are more likely to purchase pet tech products for entertainment purposes compared to other generations.
Roughly 50% of the current pet tech users and potential pet tech adopters feed their dogs healthy/organic food while the majority (40%) of the current pet tech users do so for their cats. Not surprisingly, there is a strong correlation between pet tech usage and premium pet food consumption.
Loneliness/boredom is the primary concern (60%) for current pet tech users and potential pet tech consumers when their dogs are at home by themselves. With the growing awareness of pets’ mental health, using pet tech (such as phone-controlled cameras, interactive toys, etc.) can reduce the stress and anxiety for both the pet and the owner.
According to our study, the pet owners who own smart pet devices are the most likely to buy pet food/treats, grooming products, and accessories from online stores. As educated consumers, pet moms and dads take advantage of the abundance of options in online shops and utilize technology to make pet-related purchases easier.
