Segmanta product recommenders are informative, interactive, and personalized experiences that drive product sales by educating consumers in identifying the right product for their individual needs, while simultaneously enabling brands to collect key consumer data points.
One team at P&G uses product recommenders to help new parents select the best-fitting diapers for their babies via a series of survey questions and guides them to the ideal diaper product page. The team gathers millions of self-reported data points on survey respondents for marketing personalization. Another team at P&G saw a 29% CTR to product pages even after registering users inside the product recommender itself.
With the product recommender, P&G teams integrate collected data with their CRM and marketing stack for instantaneous and personalized remarketing. It also allows them to activate personalization at scale, in real-time, with direct social integrations and custom audience generation capabilities.
Use the Segmanta survey editor’s dynamic design elements to engage your audience and express your brand identity.
Embed the product recommender in any channel to reach your customers and gather consensual, informative data points.
Drive awareness and traffic to the product pages and enrich the P&G data ecosystem with various integration options.
